![]() It does have a chapter on the life-story of Baba Ramdev but what it mostly focuses on is the tremendous success that his business has seen in the recent years. I liked the fact that the book also addresses the many factors that have played a major role in Baba’s success, mainly the paradigm shift in the consumer psyche and behaviour that has led to a piqued interest in Yoga, Ayurveda and all things which speak of our ancient Indian wisdom.įor those of you who might be confused as to what exactly it is that the book focuses on, the book is more of a business book than a biography. “The Baba Ramdev Phenomenon: From Moksha to Market” traces the rise and growth of Baba Ramdev and his ventures. Kaushik Deka who had previously worked with Baba on an exclusive India Today story got this opportunity and he has done a fairly good job of it. So, it was just a matter of time that someone wrote a book about it. From our TVs to our kitchens to our bathrooms, Brand Ramdev is everywhere. There is no denying the phenomenal growth that Brand Ramdev has witnessed. ![]() ![]() “The Baba Ramdev Phenomenon: From Moksha to Market” traces the rise and growth of Baba Ramdev and his business ventures
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